Tag: customer behaviour

These are the three ads for Apple Watch. And, yes, they are exactly what you'd expect from Apple. They are smart, well-shot and with music that...

In short, it can be summarised that your brain is out to get you. No, really. Mostly, you won't even realise it but, your brain...

Apparently, some companies have tech free days - digital detox Fridays. Not just device-free meetings but, the entire day without phones, tablets, laptops, watches... Is...

ZMOT - whether you’ve heard this or not, you’re probably thinking; not another term to add to the tedious marketing literature! Fond of acronyms or not, ZMOT stands to serve what is without argument, the most important change to marketing in the past decade.