They say a true entrepreneur shows signs of potential right from a tender age. AussieCommerce CEO, Adam Schwab may not be selling lollies to his friends on the school bus for a mark-up anymore, but he is still pulling deals together, just that these days, they involve way more zeros. On track to turn over…
A location-aware platform, Spreedle will allow businesses to target buyers in their vicinity and set their own schedules for posting digital vouchers, deciding for how long and for how many customers the deal is valid. Can this Sydney start-up make a splash in the Groupon market?
Daily deals remain on a tear as innovation adds spice to the sector. First there were deal sites like Scoopon and Cudo. Then came the deal aggregators like AllTheDeals and BargainDesk. Now here is a deal aggregator with a local twist – a la BargainDesk meets Foursquare, if you will.
A Melbourne hairdressing salon was in dire need of a quick, low-cost marketing plan. Although the daily deals phenomenon is still new and coming of age, Jo Macdermott decided to take a punt on the online discount model as a quick way to boost sales. As she reveals here, the final results surprised even her.
Billy Tucker is CEO of the group-buying discount website, Cudo.com. In this podcast, he talks with Leon and Garry about Cudo’s use of TV advertising to target the average consumer, how this publicity helps merchants find new customers, and the relevance of group buying in the post-GFC era.
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