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Following a poor customer service experience with your company, 89% of customers will begin doing business with one of your competitor. As you work hard to improve your customer support, you should also consider utilizing these technologies.
Customer relationship management (CRM) software is the primary tool in any customer service representative’s toolbox. This software collects important customer information like name, demographic information, purchase history, blood type, shoe size – wait, okay never mind the last two.To some it may be a surprise, but CRM systems that are integrated with your website can track customer’s search history, time spent online, operating systems, and connection speeds.