Tag: copy writing
How to write copy when you have little, or nothing, to work with
Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?
The best way to gain attention in the information age
In the 1920s, Ernest Hemmingway sat around a table of fellow writers and bet them that he could write a story in just six words. With great disbelief, the writers took his bet. Hemmingway quickly wrote six words on a napkin and passed it around the table. The words were: “For Sale, Baby Shoes, Never Worn.” On the issue of brevity, Hemmingway was a man ahead of his time.
