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How to write copy when you have little, or nothing, to work with

Most copywriters know the feeling; you’ve been hired to write a lengthy website for a company, but you’ve been given no or very little information about their services, their history or their products. How are you supposed to fill up 5 pages when you basically know nothing about what the company does?

The best way to gain attention in the information age

In the 1920s, Ernest Hemmingway sat around a table of fellow writers and bet them that he could write a story in just six words. With great disbelief, the writers took his bet. Hemmingway quickly wrote six words on a napkin and passed it around the table. The words were: “For Sale, Baby Shoes, Never Worn.” On the issue of brevity, Hemmingway was a man ahead of his time.

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Five things to get right before you quit your day job,...

Are you wondering if you are ready to quit your day job to pursue your entrepreneurial dreams? You, like many other aspiring entrepreneurs, may feel stuck and unable to take the plunge into the startup lifestyle. Dan Mumby is here to make sure you know the five key things to get right before you quit your day job in this FREE CHEAT SHEET.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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