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How to make $6 billion and still be bankrupt [I'm talking about the CBA]

The CBA is making a profit and yielding a handsome return on investors' funds, despite not having enough liquid assets to cover its own debt. How can this be? The answer lies in the Balance Sheet – understand it, and in the event of a downturn, you and your business will withstand the worst.

How to make $6 billion and still be bankrupt [I’m talking about the CBA]

The CBA is making a profit and yielding a handsome return on investors' funds, despite not having enough liquid assets to cover its own debt. How can this be? The answer lies in the Balance Sheet – understand it, and in the event of a downturn, you and your business will withstand the worst.

How to trump cunning linguistics and seize competitive advantage

The Commonwealth Bank is currently running an advertisement that irks me. Beyond all the arty-farty advertiser speak and debate over the campaign’s merits in the industry media, it contains a terminology flaw that sticks out like dogs balls. When the kid says, “Can’t we just promise to fix it?” my hackles go up.
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