Tag: coca cola

Last year, we shared our distaste for a Coca-Cola wannabe-viral ad that featured a tricked-out soda machine on a university campus. Well, the Happiness Machine campaign rolls on, with commercials showing an overly generous Coke truck turning neighborhoods into giddy mobs. We're even less impressed. Your thoughts?

We wrote about Coca-Cola's 'Happiness machine' when it first appeared in an unnamed US university campus in January. Indeed, we asked whether it could be the 'worst viral campaign' ever, simply because it seemed so contrived. However, the pimped-out vending machine is back. This time, in Europe.

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

Marketing survey puts emphasis on raising awareness of a product by word of mouth and says Apple got the most positive buzz among chit-chatting Australians.

Last week, Coca-Cola North America announced a new self-serve drink fountain, Coca-Cola Freestyle, that will offer over 100 flavours in one place. All flavours are mixed freshly on the spot, and many of them have never been seen on the market before.

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.