Tag: chad yesilova

For Chad Yesilova, it's been one heck of a journey -- from being a stockbroker wiped out by the global financial downturn to becoming the co-founder of Innovative Beverage, which sells an "anti-energy drink" called Esc. Not bad for a guy with no previous experience in the beverage game.

The youth beverage market is filled with energy drinks designed to ward off sleep, promote bloodshot eyeballs and make your leg bounce uncontrollably. Young Australian entrepreneur Chad Yesilova had no intention of going there. He turned the idea on its head with Esc, the anti-energy drink. (Apparently, it includes 'weed' of some kind?)