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Not everything is as it seems. A cat discovers a mirror and begins to...

It turns out cats can see themselves in mirrors, it's just that they just can't be bothered. This one plays with its remarkable discovery.

Cats 0: Laser pointer 500 [VIDEO]

There aren't enough cat videos on the internet. You know it's true. So, video camera maker GoPro has set out to right that wrong with its latest ad.

User centred design: why you need to think like a cat [VIDEO]

The fundamentals of customer based design (CBD) is that you must think like your customers. You must view the world from their perspective, in order to understand it, and solve the problems of your customers. So, if your customers happen to be a cat, this video is for you.

Holy hairballs! Cat videos declared the next big thing in advertising

Iz in ur brain, storming ur lolcat ads. Here's a fun little sendup of what would happen if an advertising agency embraced homemade cat videos as the germ of marketing genius. So, ask yourself, what can these darling feline clowns do for your business?

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Strategic Alliances with Simone Novello [FREE INFOGRAPHIC]

Have you heard the often touted claim that the average lifespan of a business is two years? Have you ever wondered why that is? Often, it’s because, in the rush and intensity of starting up, business owners get caught up in day-to-day op-erations and overlook fast growth opportunities, like strategic partnerships. In this FREE INFOGRAPHIC, Simone Novello helps to answer your three most common questions about how to harness the power of... FRIENDS WITH BENEFITS.

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Want more credibility and influence? Unlock the 12 principles of persuasion...

Have you ever felt uncomfortable with sales? Or maybe you have found yourself feeling awkward at a networking event? Perhaps your marketing activities just...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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