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Stop shooting yourself in the foot! Start-ups are guilty of committing these 5 PR...

The start-up scene in Australia is buzzing with amazing ideas and talent but communications expert Catriona Pollard continues to see five common PR mistakes

Shine your way into the bucks: How to use PR to attract funding for...

Building a strong media profile by gaining coverage in a variety of media is one of the best ways to gain visibility for your start-up and attract funding

Getting the results you want from your media interview

So you have distributed your media release, it's attracted some interest from journalists and now a couple of them have called you for an...
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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