Tag: canned scripting
Your sales script is just the beginning [but for goodness sake make sure it’s...
Can you tell when someone is reading from a script? While many organisations understand and appreciate the importance of a sales script, a clumsily-worded pitch teamed with awkward delivery is unlikely to inspire confidence in your business. Similarly, a salesperson who’s unable to think on their feet when the prospect strays off-script makes your brand look amateurish.
