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The waters may be subsiding but what would you do to keep your business...

Whether they were affected directly or indirectly, businesses everywhere are grappling with how the floods will influence their operations in the long run. Some are teetering with optimism, others are wretched with horror. How would you keep things ticking in times of disaster? Here are five top tips.

What do we want? Shiny objects! When do we want them? NOW!

“All humans want is to touch and own shiny objects. I am pretty sure it is hard-wired into our brains right alongside breathing, pumping blood, sex and sleeping. You might think you’re above all that, but you’re not.

To tickle your customers’ wants, get some Dad in your ads

Good advertising should generate the same kind of buzz inside you as when your Dad used to arrive home from work. Mum knew everything you needed; Dad had just what you wanted. Like the keys to the car, or $15 for the movie ticket, or the magical ability to build a go-cart out of the washing basket and wheels off the lawn mower.

FREE BUSINESS TOOLS

Ever considered crowdfunding? [FREE REPORT]

Liz Wald is Vice President of International for Indiegogo.com. She has been terrifically successful raising funds through the crowd model.  One of her successes...

FREE BUSINESS TOOL

How to give good headlines, and create emails that get opened...

If you have a beautifully crafted email with a thoughtless headline, no one will open it. It’s as simple as that. There are three main...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE