Tag: business psychology
Here are 25 common cognitive biases and how you can leverage them in business
The psychology of business can be used in your favor no matter which side of the metaphorical negotiating table you are on.
Can you codify the way innovators think? Simon says, Yes.
In an attempt to determine how great thinkers achieve their great outcomes, British marketing consultant Simon Sinek believes that he has stumbled upon a simple method to codify the way innovators think. He calls it the Golden Circle. In this presentation from TEDx Puget Sound, Sinek shows why it pays to be cynical.
