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By boiling the kettle to make a cup of coffee, you are changing the universe. How? Pauli's Exclusion Principle means that a change in energy levels in one part of universe, means the rest of the universe must adapt and move to accommodate the change. Energy levels aren't just for the drumming circles in Byron Bay. And yes, this has a lot to do with entrepreneurship.
What is it that's so appealing about science and auto-tune mashups? Could it be the inherent fashion-sensibilities of the global science community? (Deep down, you just know that skivvies and elbow patches are cool.) Could it be the eyeball popping special-effects that seem to accompany most lessons on matters of quantum? (Science lessons and acid-house, rave parties might actually have more in common than you think.) Or could it be the melodic appeal of words like sub-atomic?