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What is this ad trying to sell? (The future of product placement: It’s so...

Bad product placement is as convincing as Tom Cruise’s shoe lifts. (Fittingly then, Cruise has been front and centre in some of the most shameless pimp-my-product moments in modern celluloid history.) But the future of product placement is far more subtle. In fact, it's barely even there.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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