Home Tags Blue Ocean myths

Tag: Blue Ocean myths

Blue Ocean strategy myths: ‘Its just strategic marketing repackaged’

As the term ‘Blue Ocean’ gains currency, there’s an increased opportunity for the underlying methodology to be misused, mangled and misunderstood. And, trust me, it often is. Even by some who have read the book, but more often by know-it-alls who haven’t.
Subscribe to the Newsletter Over 30K subscribers

FREE BUSINESS TOOLS

Four Page Digital Marketing Strategy [FREE RESOURCE]

Simply click the image below to unlock the free FOUR PAGE DIGITAL MARKETING STRATEGY. Embrace the FOUR pillars of all successful online marketing campaigns. Click...

FREE BUSINESS TOOL

Three easy wins when using LinkedIn with David Hobson [FREE REPORT]

"If you’re pressed for time, I'm here to help." In this report, David Hobson will show you three quick wins - things you can do to pimp out your LinkedIn profile in 15 minutes or less.

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE