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Marketing 3.0: How new media leaders are opening their APIs to third party developers...

Opening up your API to approved third parties can have huge benefits for your brand. Just ask Twitter – they built much of their early success off the backs of their external developer community.
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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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