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An eggs-traordinary ride at the upcoming Sydney Royal Easter Show is taking virtual reality...

Anthill Magazine -
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The installation at the Sydney Royal Easter Show will consist of 19 stations that combine a virtual reality headset with a luxurious ‘egg cabin’ that adds surround sound, hydraulic movement and vibrations.

Wellington is wooing Australian tech talent across the Tasman with its new digital campaign

Gerald Ainomugisha -
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A new talent attraction campaign designed to put New Zealand’s capital of cool on the radar for Australian tech talent has recently been launched,...

The ultimate Transformer: Jeff Gomez [PODCAST]

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If the lines between films, comics, toys, games and even them park rides is completely blurred now, Jeff Gomez is the man who blurred them. The founder and CEO of Starlight Runner Entertainment has been translating stories and brands across media types since the 1990s, and has worked on projects for Avatar, Transformers, Hot Wheels and many others, including the upcoming revival of the sci-fi classic Tron.
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How to pitch sales and marketing ideas to your boss with...

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If you work in sales and marketing, part of your job is to demonstrate your value. In fact, this is a universal rule in any workplace. So, how do you get the attention of your immediate boss – team leaders, sales managers, marketing direc-tors, the CEO or even the Board – to, ultimately, make your ideas happen? Check out this FREE REPORT

Have something to sell but hate sales people? You have a...

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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

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Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

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Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

Ever wonder if your ‘content marketing’ is really just crap? You...

7 Business Lessons From Game of Thrones [INFOGRAPHIC]

How to build your own Media Empire… In seven steps with...

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