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Digital and social marketing basics: Why knowing your audience is very important

We are afforded endless opportunities to listen to our customers, to really hear their needs and wants and engage them with content that solves their problems, speaks to them and helps to build an emotional connection.

Five essential tips to help you connect with any audience [VIDEO]

Whether you're creating a video for your company, presenting at a conference or, speaking with investors, there are things you need to do to...

How to build a powerful online community for the benefit of your business.

First, of all I would like to note that there is a really big difference between audience and community. An audience is one-way. Not...

Heinous public speaking crimes… and 8 tips to avoid them.

There’s a war going on out there. New victims are claimed each day in the conference centres and boardrooms of this nation. It’s time we fought to end this cruel and barbaric practice: the mind-numbingly boring presentation.
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HOW TO RECRUIT THE BEST PEOPLE with Sam Chandler

Plenty of recruitment agencies have tallied the numbers and found that the average dud hire will cost an organisation between $50,000 and $70,000, factoring...

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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