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Bumpy roads have had a common topography for SMEs during the economic downturn. Businesses that press forward on thin or uncertain margins can ill afford clients who refuse to pay their debts. And that's where Colin Porter's CreditWatch comes in.
Anthill talks to Riyaad Minty, director of social media for Arab network Al Jazeera, about the powerful role of Facebook, YouTube and Twitter in the recent anti-government uprisings in the Middle East.
Gamification is a new buzzword that describes the use of digital games' engagement tools -- badges, levels, power-ups and the like -- to drive a marketing program or to motivate employees or students. In an podcast interview with Anthill Editor-in-Chief James Tuckerman, Rajat Paharia talks about how gamification works and how Bunchball is applying it for some big-time clients.
He's a technology geek and a political junkie. He's done stand-up comedy and describes himself as "a smart, funny and extremely handsome dude". He also holds the too-cool title Director of Digital for satirical news empire The Onion (which recently sported this headline: "Anthropologists Trace Human Origins Back to One Large Goat.") Ah, it's good to be Baratunde Thurston.
The youth beverage market is filled with energy drinks designed to ward off sleep, promote bloodshot eyeballs and make your leg bounce uncontrollably. Young Australian entrepreneur Chad Yesilova had no intention of going there. He turned the idea on its head with Esc, the anti-energy drink. (Apparently, it includes 'weed' of some kind?)
As CEO of Fairfax Digital, the online arm of Fairfax Media, Jack Matthews has been steering the Australian news giant since 2006 (when internet journalism was still an afterthought for most publishing houses). Matthews says in the interview that while advertising still drives of the bulk of Fairfax's revenues, he is aware that media companies are experimenting with the sales of good and services.