Tag: Antagonist
Something’s rotten in the state of radio
There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.
Something's rotten in the state of radio
There is frustration in radioland, much tearing of hair and beating of breasts. Nothing they do seems to make much difference to generally dismal ratings and they showed a national decline in revenue at the end of last financial year.
In the ad race, it’s horses for courses
You'd be hard-put to win the Flemington 1,200 metre sprint riding a Clydesdale carthorse. But that's the way some companies go about their advertising, thinking that because the solid plodder can pull a mountain of beer barrels, it must be also capable of moving nimbly. That's silly, says Ray Beatty.
In the ad race, it's horses for courses
You'd be hard-put to win the Flemington 1,200 metre sprint riding a Clydesdale carthorse. But that's the way some companies go about their advertising, thinking that because the solid plodder can pull a mountain of beer barrels, it must be also capable of moving nimbly. That's silly, says Ray Beatty.
To understand the generations, you have to learn your XYZ
G’day Anthillians. Everyone’s yakking on about Gen this and Gen that, trying to figure out the perfect pitch that will make them rich. But...
Cargo cult economics
Has our recent prosperity all been one big, furry hallucination stoked by our collective sense of millennial transcendence? Whatever happened to living within your...
Advertising trails behind the naked front
Walk through your local shopping centre and you will be accosted by countless near-naked ladies showing off their underwear or their fancy perfume from...
Can a successful business be moral?
G’day Anthillians! Is it really possible to be a successful business person and a paragon of moral virtue? Resident Antagonist Ray Beatty looks back...
Maccas goes down the drain
G’day Anthillians! Crafting a compelling advertising message is hard enough without the bleeding-heart regulators tut-tutting over your shoulder. But as Antagoniser extraordinaire Ray Beatty...
The power of tittle-tattle
Greetings Anthillians! I've been sipping a glass of fine wine and contemplating the grapevine. Word of mouth has to be the most powerful form of advertising. How else could a brief conversation by the water cooler precipitate the purchase of a $300 dollar bottle of plonk? Professional antagoniser, Ray Beatty, is on the case.
Just the medicine, man
You've seen all the ads that promise everything from tighter abs to fab calves. Then there are the ones that will help you find inner-peace, outer-serenity and even how to lose weight while stuffing your mush with plank-sized chips and endless vats of fried chicken and gravy.
How long is a piece of spin?
G'day Anthillians. These are troubled times, but nothing some good PR can't fix! Antagoniser extraordinaire, Ray Beatty, considers exhibit A: the brand new Hardest Job In The World. (Hint, it's not W's.)
Don’t worry, be happy
You may well ask, “What’s the point of getting up in the morning? What’s the point of carrying on with our business and affairs...
Don't worry, be happy
You may well ask, “What’s the point of getting up in the morning? What’s the point of carrying on with our business and affairs...
The truth is out there… and there… and there…
We only go for the really BIG ones here and they don’t come much bigger than the question of whether we are sharing the...
