Tag: Alicia Beachley

Marketing agency April5 has secured a $20,000 Enterprise Connect innovation grant to develop and implement business strategies and plans which will increase productivity and growth.

I recently ran a couple of great client events with a celebrity DJ as the special guest. She was a perfect draw card for our young audience and with the right venue and invite strategy; the events were an overwhelming success. However, as a business owner myself, I realise that you can’t always afford to spend money on big-name brand champions. But that doesn’t mean that you need to settle without either.

I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say, “The ROI on that wasn't great,” or my favourite, “We didn't get many people, what went wrong?” And one thing I have learnt is that clients really don't like to hear, “I told you so.”

A well thought out sales promotion is an integral part of an overall marketing strategy. While the ‘spray and pray’ approach may tempt time-strapped business-types, it’s the highly-targeted campaign that will see you achieve the Holy Grail of promotions: high conversions.