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April5 has been awarded a $20,000 Enterprise Connect innovation grant

Marketing agency April5 has secured a $20,000 Enterprise Connect innovation grant to develop and implement business strategies and plans which will increase productivity and growth.

Does your business have a brand ambassador?

I recently ran a couple of great client events with a celebrity DJ as the special guest. She was a perfect draw card for our young audience and with the right venue and invite strategy; the events were an overwhelming success. However, as a business owner myself, I realise that you can’t always afford to spend money on big-name brand champions. But that doesn’t mean that you need to settle without either.

Do events deliver customers or just good vibes? [Should events really be part of...

I am often asked to put together events for clients, and despite all my best efforts to suggest alternate activities, they insist I go ahead. When my concerns come to the fore, they then say, “The ROI on that wasn't great,” or my favourite, “We didn't get many people, what went wrong?” And one thing I have learnt is that clients really don't like to hear, “I told you so.”

Is your marketing ‘spray and pray’? Or do you use a sniper-rifle? The science...

A well thought out sales promotion is an integral part of an overall marketing strategy. While the ‘spray and pray’ approach may tempt time-strapped business-types, it’s the highly-targeted campaign that will see you achieve the Holy Grail of promotions: high conversions.




New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...