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The sad, pitiful self-destruction of the Qantas brand, explained. [PODCAST]

In this Talking Business interview, Michel Hogan of Brandology pulls no punches in her blunt assessment of the airline's "race to the bottom" and its loss of consumer confidence. Can the Flying Kangaroo sell itself once again as Australia's premium airline? Have a listen to the podcast to hear Hogan pinpoint Qantas's brand weaknesses, and the lessons the company should have learned from Apple.

What types of business will rise and fall in 2011? Is your industry among...

Business information analysts IBISWorld released a list of which Australian industries and sectors will rise and fall in the year of 2011. The organic farming industry is expected to be the number one growthe industry, while wired communications carriers are expected to make the biggest fall.
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The Top 5 Most Insanely Dumb Mistakes made by Rookie and...

LinkedIn is a professional and commercial platform. What you do on LinkedIn matters: it really matters, and if you’re not careful, your actions can backfire and tarnish your brand and your integrity. We're going to throw out a wild guess and say that you don’t want to get burned by your mistakes. Fair enough. This FREE REPORT from David Hobson has the five most common LinkedIn mistakes and what you can do to avoid them.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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