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A content strategy will transform your business. Here’s how [VIDEO]

This video, from the Content Strategy Forum recently held in Helsinki, showcases some of the world's leaders in content marketing. Insights from GE, Nokia, Razorfish...

Even the genius of San Francisco tech companies can’t solve the hipster problem [VIDEO]

Oh great. This is just what we need. San Fransisco is about to become even smarter. Some of the greatest tech companies, and the minds behind them, are joining forces to solve the problems of the city itself.

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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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