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K-Rudd as comic book hero? (Alas, you’ll have to make do with Schwarzenegger… for...

There’s never a dull moment with that Arnold Schwarzenegger fella around. One minute he’s in London looking incredibly silly on a pushbike – in a suit, no less. The next he’s in Cannes, France, launching his first post-politics project: a TV cartoon series for kids called The Governator.

Website of the Week: The Gruen Transfer

In shopping mall design, the "Gruen transfer" refers to the moment when consumers respond to "scripted disorientation" cues in the environment (of course, with the goal of soliciting a purchase). It shouldn't come as a surprise, therefore, that the website of the popular ABC television program of the same name is extremely effective at seducing visitors who wander through its pages, making departure feel almost impossible.

James Tuckerman, The Anthill Story

Anthill Magazine was launched in September 2003 by its current editor-in-chief James Tuckerman, who at the age of 26 quit his day job, departing...
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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How to secure lucrative sponsorships in five steps [CHEAT SHEET]

If you’re running an event or any major initiative, you’ve got overheads, marketing responsibilities and a small army of people counting on you. And, of...

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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