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Drink and post responsibly. Oh, and stop panicking about the Facebook ruling.

For those who don’t know (which is pretty much everyone), the Australian Advertising Standards Bureau (AASB) recently made a ruling regarding user-generated content on social media, after it was discovered that the Facebook page for Victoria Bitter beer featured “sexism, racism, irresponsible drinking, obscene language and material that linked alcohol consumption with sexual or social prowess”. Apparently swearing at the TV and asking girls to “show some skin” is ok when you’re drinking VB, but not if you’re posting about VB, obviously.
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Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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