Copyright Beth Jennings Photography_James Tuckerman_Cool Company Awards 2014-5645

Why is it that some business owners appear impervious to business obstacles and upsets? In some cases, it seems that it’s the obstacles that drive certain personality types to success. In this CHEAT SHEET, we share five ways of thinking to respond to INDUSTRY, ECONOMIC, BRAND, SOCIETAL and PERSONAL shifts.

When Oli Gardner and his co-founders first came up with the idea for Unbounce, most of their planning sessions were all about the complex...