Home Authors Posts by Jody Murray
Google Commerce Search lets online shoppers browse, navigate and search in the way they're used to with Google web search, with familiar features like spelling correction and search suggestions. The opportunity to tap into the Google magic comes with a price, of course; the cost of Commerce Search starts at $25,000 a year.
Some creative Australians have tossed a virtual soccer ball into the ever-expanding universe of iPhone apps. And that ball is enjoying a rather big bounce. The ball is the star of Upsies, an "augmented reality" game developed by Blind Mice Studios and Protein One.
Take your standard fitness centre treadmill. Add water. Lots and lots of water. In unimaginative hands, the result would be a sloshy, slippery mess that only a bucket and mop could cure. But in the hands of the folk at HydroCo, based at Seaford in Victoria, wetness plus walking-in-place equals the Physio 1611, a compact aquatic centre that can go where an Olympic-size pool couldn't hope to fit.
A solid majority of Australian SMEs don't use email, a web site or any other aspect of the Internet, a recent research report has found. Talk about missed opportunities -- that same report notes that the average Australian now spends nearly 18 hours a week online.
Small businesses that haven't dived into the vast sea of the World Wide Web have been tossed a life preserver, courtesy of the Australian government. A project called Winning Business Online provides an extensive -- and free -- online classroom that lays out the framework and possibilities of e-business.
Now here's an idea that raises the phrase 'investment opportunity' by a couple octaves -- purchase a stake in the career of an indie music artist. In exchange for your largess, you'll gain a say in marketing and producing the singer. You can even pitch them a song.
Strong design is an essential part of new product development. In the first of this four-part series, Sergei Plishka explains how good design aligns with the needs and expectations of your customer -- at every stage of the customer experience.