Home 30under30 2013 Alex Jeffery, 2013 Anthill 30under30 Winner

Alex Jeffery, 2013 Anthill 30under30 Winner


What is the 30under30?

30under30 is an Anthill initiative launched in early 2008 to encourage and promote entrepreneurship among young Australians.

Each year, we invite our readers to nominate young Australian entrepreneurs deserving of recognition for their outstanding entrepreneurial endeavours. More.

Alex Jeffery, VIC (b. 1994)

Name: Alex Jeffery
Age: 19 (Born: April 1994)
Gender: Male
State: VIC
Known for: GettBusy, Dewalio Clothing

Ever caught a teentrepreneur having a breakout year and then discovered that, even at their impossibly young age, this isn’t actually their first merry-go-round? As in, like, they’re already on their second or even third business?

Meet Alex Jeffery. His “wow” moment comes when he mentions how he’s been at it for five years. Yes, since he was 14 years old. GettBusy is business venture number five for Jeffery. And as for most entrepreneurs who really done got busy, his success is no lucky occurrence: it’s the fruit of a greater plan to rock the business world.

“We believe small businesses have amazing power to contribute amazing value on a local and now global level,” says Jeffery. GettBusy, to that end, serves as a B2B platform that presents them with a whole spectrum of tools and strategies, from website templates to mobile apps, from video production to consulting.

Jeffery’s knack for bringing out the best in both style and substance also helped him find his niche in the fashion industry. In 2011, he founded the Dewalio Clothing label, which releases high-end designs to benefit developing countries and campaigns against sweatshops.

To promote Dewalio, Jeffery staged a club event called Club2Clothe, where attendees had to pay for entry with an article of second-hand clothing. The proceeds were donated to Melbourne’s homeless – 600 people by Jeffery’s count – which gave Dewalio plenty of local buzz and even national attention.

He may be overseeing four different ventures simultaneously, but his involvement is mostly at the visionary level, which makes it all possible without breaking a single sweat (well, maybe just one). A lot of it has to do with his talent as a team builder. Says Jeffery, “I have always been great at working with people to see if there’s a fit and then selling them on the opportunity to work together.”

Jeffery’s nonprofit ventures have also trained him to do bring players together on a strictly pro-bono level, without any capital to help with maneuvering. “Being able to bring a team together without any money involved has proven to be a lot harder than being able to offer someone money,” he says, and he counts this among his great achievements. Even if he’s still short on the years, there’s no denying his very big heart.

Anthill asks: Alex Jeffery, what motivates you as an entrepreneur?

“I want to use business as a means to change the way we live and the way our generation thinks and acts. I see a lot of potential in people who have ‘come alive’ and everything I do is based around helping empower more people to live an authentic, active and AWESOME life.”


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To check out the full list of Anthill’s 30under30 winners, click here.