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Chill out, Red Bull: Australian unveils Esc, the anti-energy youth beverage [PODCAST]

Jody Murray -
1
The youth beverage market is filled with energy drinks designed to ward off sleep, promote bloodshot eyeballs and make your leg bounce uncontrollably. Young Australian entrepreneur Chad Yesilova had no intention of going there. He turned the idea on its head with Esc, the anti-energy drink. (Apparently, it includes 'weed' of some kind?)
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