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New Carbon Offset website aims to put lifestyle choices in perspective

Yonderr, the website launched by CO2 Australia, allows individuals and businesses to purchase carbon offset packages based on character profiles that most closely correspond to their lifestyles. Visitors can select among eight different individual and business profiles or perform some basic customisation to estimate the size of their footprint. Packages range from as little as $54 a year for an individual (the vegetarian hippy with a dog, but no car) to $336 a year for a family of four.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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