Why Buttons ‘n’ Threads chose to pivot its startup using crowd funding
After more than six months of research and vetting suppliers my co-founder, Sanchit Baweja, and I launched Buttons ‘n’ Threads in September of 2013. Buttons ‘n’ Threads is a men’s fashion start-up focused on offering high quality custom clothing at affordable prices. Sizing up the competition… The idea itself wasn’t new. There were numerous competitors…
