Tag: Will Easton

The race to get the most compelling taxi app to your nearest smart-phone is revving up. Ingogo is playing catch-up with goCatch, the iPhone app that won the $50,000 top prize at Tech23 last month. But it may have stolen a march by attracting marquee investors.

Google Commerce Search lets online shoppers browse, navigate and search in the way they're used to with Google web search, with familiar features like spelling correction and search suggestions. The opportunity to tap into the Google magic comes with a price, of course; the cost of Commerce Search starts at $25,000 a year.

This more sophisticated way of searching marks the realisation of a catchphrase which was coined some seven years ago, ‘the long-tail’. The theory suggests that businesses capable of selling specialist, low-volume products to people actively seeking them can collectively match the revenues of large-volume, mass-market products, by...