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Why PRs are the last to ‘get’ the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.

Why PRs are the last to 'get' the internet

Love them or hate them, PRs perform an important function - largely helping inept marketing managers and business owners communicate with the media in ways that don't make the already over-stuffed craniums of news men and women explode in frustration.
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The Facebook Honey Trap with James Tuckerman [CHEAT SHEET]

This cheat sheet was developed to help small business operators harness the incomparable (and undeniable) potency of Facebook to recruit fans, spread the word, and (most importantly) generate inbound business.

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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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