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A post last week from Flippa.com marketing manager Luke Moulton prompted a fierce response from some of our readers. To look at the post, titled 7 things you must do before attempting to sell your website, with its six comments, you wouldn't initially think this to be the case. This is largely because the most passionate responses bypassed our formal comments section.
With a domestic marketing of 300 million customers, the United States represents an alluring yet often an elusive opportunity for foreign entrepreneurs. Phil Rogers explains why it is vital that foreigners doing business in America understand and respect US business culture -- from nuanced buying processes to seasonality, ethnicity and evolving attitudes towards selling.