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The simple mathematics of web conversion (you don’t need to be a rocket scientist)

If you are like most online entrepreneurs, you're probably obsessing about traffic without giving conversions a second thought. But what most website owners don’t realise is that their profits (what they actually can take home) can be multiplied many fold by giving conversions the attention it deserves.

The Internet is too big! How to get the most from an ad network.

Booking an effective media campaign should be easy when there are a huge amount of impressions available on the Internet. But your online campaigns are becoming less and less effective as banners continue to be shown over and over to the same audience. Here are some strategies to increase your campaign effectiveness and results.

Hate web ads? Now you can replace them with gallery art. But who’s paying?

Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.

Hate web ads? Now you can replace them with gallery art. But who's paying?

Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.
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The Gaddie Pitch in three simple sentences with Antony Gaddie and...

The personal elevator pitch is an essential tool in the entrepreneur’s utility belt. Your pitch is also essential for success on the web, for placement on landing pages, in emails and blogs. The medium might change but rarely will the structure of an effective pitch. Antony Gaddie is the creator of “the Gaddie Pitch,” an internationally-renowned set of tactics designed to help business owners deliver an effective elevator pitch, time and time again.

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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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