Tag: web advertising
The simple mathematics of web conversion (you don’t need to be a rocket scientist)
If you are like most online entrepreneurs, you're probably obsessing about traffic without giving conversions a second thought. But what most website owners don’t realise is that their profits (what they actually can take home) can be multiplied many fold by giving conversions the attention it deserves.
The Internet is too big! How to get the most from an ad network.
Booking an effective media campaign should be easy when there are a huge amount of impressions available on the Internet. But your online campaigns are becoming less and less effective as banners continue to be shown over and over to the same audience. Here are some strategies to increase your campaign effectiveness and results.
Hate web ads? Now you can replace them with gallery art. But who’s paying?
Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.
Hate web ads? Now you can replace them with gallery art. But who's paying?
Now comes Add-Art, a Firefox plugin that not only blocks display ads but replaces them with curated art images. On first hearing about Add-Art I conjured a mental image of a zen-like, ad-free digital nirvana (angels singing, people dressed in white playing lutes, bunches of grapes scattered around). But don't expect Leonardo, Michelangelo, Caravaggio and Van Gogh.
