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Australian ‘Cool Vendors’ bigged up in Gartner report

Research analysts Gartner may not be the first company that comes to mind when you think of cool. Despite this, it recently released its 2011 Cool Vendors research series, recognising vendors delivering innovative technologies and services. In what seems to be developing into a patriotic-pride inducing trend, five Australian companies made the grade, including Peoplestreme, Hagrid Solutions, C3 Business Solutions, Totally Optimized Projects, and Virtual Ark.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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