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Sexy business payments challenge your sexist assumptions [VIDEO]

You may have seen the 'Love your work' ads on television from accounting software provider MYOB. One that springs to mind includes a hipster...

What’s more awesome? Volvo Trucks or Jean Claude Van Damme? It’s a tough choice...

Volvo Trucks is doing some remarkable things with its marketing. The company is not one to shy about from the opportunities to be interesting, memorable...

Coke’s sad Happiness Machine campaign rolls on… and blows a tire [VIDEO]

Last year, we shared our distaste for a Coca-Cola wannabe-viral ad that featured a tricked-out soda machine on a university campus. Well, the Happiness Machine campaign rolls on, with commercials showing an overly generous Coke truck turning neighborhoods into giddy mobs. We're even less impressed. Your thoughts?

The worst viral TV ad ever? Coke’s pimped vending machine leaves a bad taste...

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

The worst viral TV ad ever? Coke's pimped vending machine leaves a bad taste...

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

Microsoft’s slippery viral video hit

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

Microsoft's slippery viral video hit

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

FREE BUSINESS TOOLS

Five things to get right before you quit your day job,...

Are you wondering if you are ready to quit your day job to pursue your entrepreneurial dreams? You, like many other aspiring entrepreneurs, may feel stuck and unable to take the plunge into the startup lifestyle. Dan Mumby is here to make sure you know the five key things to get right before you quit your day job in this FREE CHEAT SHEET.

FREE BUSINESS TOOL

Have something to sell but hate sales people? You have a...

Phil Anderson is an ex-bodybuilder who gave up the weights to pursue a career in property investment. So, what do these two seemingly distinct career...

INFOGRAPHICS

New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

OPINIONS & ADVICE