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Sexy business payments challenge your sexist assumptions [VIDEO]

You may have seen the 'Love your work' ads on television from accounting software provider MYOB. One that springs to mind includes a hipster...

What’s more awesome? Volvo Trucks or Jean Claude Van Damme? It’s a tough choice...

Volvo Trucks is doing some remarkable things with its marketing. The company is not one to shy about from the opportunities to be interesting, memorable...

Coke’s sad Happiness Machine campaign rolls on… and blows a tire [VIDEO]

Last year, we shared our distaste for a Coca-Cola wannabe-viral ad that featured a tricked-out soda machine on a university campus. Well, the Happiness Machine campaign rolls on, with commercials showing an overly generous Coke truck turning neighborhoods into giddy mobs. We're even less impressed. Your thoughts?

The worst viral TV ad ever? Coke’s pimped vending machine leaves a bad taste...

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

The worst viral TV ad ever? Coke's pimped vending machine leaves a bad taste...

The 'viral' video can be an incredibly powerful tool for promoting the USP of a product, or it can simply be used to make us feel more positively about a brand. But sometimes (more often than most would like to admit) they simply fall flat. So, why is it that this campaign from Coca-Cola left me with a bad taste in my mouth.

Microsoft’s slippery viral video hit

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.

Microsoft's slippery viral video hit

The use of viral advertising in marketing campaigns is nothing new, however the power of this advertising vehicle appears to continue growing at a phenominal rate.
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Five ways to manage your time by managing yourself, with Helen...

Finding the time to tackle everything is one of the greatest challenges faced by business owners. To help time-starved business owners work smarter and not harder, we spoke with Helen Ebdon. The director of Affirming Business and Executive Coaching, she’s a serial entrepreneur who started her first business at age 25. She’s built and run direct marketing and communications businesses and she’s also the creator of the Take 15 Program for business effectiveness.

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How to build a retail empire with James Webber [FREE REPORT]

Starting any new business is hard, but starting an online retail business is particularly hard. You see, this is one industry that combines technology, logistics and, of course, marketing – it’s a juggling act. To help us crack this hard nut, we sought the wisdom James Webber, CEO at Bookworld.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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