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What do you get if you add a simple mistake to an unmet expectation...

The lastest Volkswagen ad. This time for the new Beetle convertible.

Emotional Australian advertising: Coles scores points with its Olympic ads [VIDEO]

Do I shop at Coles? Occasionally, but I feel wrong about it when I do. Why? I prefer to support independent farmers and food producers. There are better ways of doing this than by shopping at Australia's two largest supermarket chains. Why do I feel this way? Ironically, the Olympic TVC from Coles is why.

The making of the best TV commercial in recent memory

Remember Sony's original Bravia LCD TV commercial from a few years ago that everyone loved? The one with thousands of multi-coloured balls bouncing down hills in San Francisco like something straight out of a child's daydream? Well here's how they made it.
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How to price your product or service in 8 steps with...

The world is littered with products that do little more than cover their cost, and underpaid service industry professionals. But there are some entrepreneurs who set their own prices and receive what they ask with apparent ease. Steve Major teaches you how to become one of these entrepreneurs in this 8-step infographic.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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