Tell me, don’t sell me!
AFTER ALL THESE YEARS, MOST SALESPEOPLE STILL DON’T GET IT. SELLING POWER COMES FROM LOOSENING YOU GRIP AND PLAYING TO CONSUMERS’ STRENGTHS, NOT THEIR VULNERABILITIES. COMMUNICATE, DON’T INFURIATE! SOME WORDS OF WISDOM FROM TROY HAZARD. The world is changing. People are changing. It’s the law of evolution, really. It’s how the universe works. So why…

