Tag: tribe marketing
Why this store erupted into applause (3 tips for making customers feel part of...
Recently, I walked into a store crammed with people, lusting after technology, gathering, trying and buying new tools and toys. Then, five minutes later, something happened that stopped me in my tracks: the whole store erupted into cheers. Everyone stopped what they were doing, literally hundreds of people, and started applauding with vigour. Here's why.
