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One man’s obsession with speedboats creates racy Australian innovation

This is as much a story of one man’s obsession with speedboats as it is about the development of a radical new water craft -- a boat that can match speeds recorded on highways. Trevor McDonald grew up in Rhodesia and dabbled with journalism for a while. But, all along, he had dreams of making waves. Bala Murali Krishna reports.
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Inbound Marketing Reloaded with James Tuckerman [FREE REPORT]

Leads always must come before sales. Then, it’s your job to build trust, educate, create rapport and demonstrate why your product and service is better than the alternatives. However, the tools at your disposal to achieve these outcomes -- to connect with strangers, to convert them to suspects, then prospects, then customers -- are constantly changing. That’s why we created this cheat sheet. To re-visit traditional inbound marketing strategies, and offer some helpful tactics to help ‘old school’ organisations embrace ‘new world’ tactics and strategies.

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Need more leads? Here are five strategies [FREE DOWNLOAD]

How to get leads, appointments, meeting requests and sales using contemporary technologies and strategies. "Short, simple... powerful!"

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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