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Mobile Facebook app to raise cancer funds and awareness wins alive’s Appathon

The Nelune Foundationemerged the winner at mobile application developer alive’s Appathon contest. Or, perhaps, the duo of Katie Chan and Matthew Farag that created the mobile app to help the cancer centre raise funds and build awareness. Clearly, it was win-win in what might have been the first hackathon for nonprofits in the country.

alive’s Appathon to help non-profit organizations craft mobile strategy

Here's a hackathon with a difference. alive, a mobile application developer, has come up with an Appathon that should be win-win for two groups – six nonprofits seeking to boost their mobile profile and contestants who will win an opportunity to work alongside alive’s development team to bring their ideas to life, not to mention some other unnamed prizes as well.
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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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