Tag: trends

Trends are useful - but in my view, anything beyond 2-5 years is pure fiction. The seeds of mass market change are always with us, percolating away in the background - you just have to pay attention. Here are five I'm tracking right now....

Highly acclaimed marketing expert Tony Surtees prefers to avoid labels. If he had to nominate one for himself, it would be 'enterprise creator'. His particular ability is to assess changing market places and pick future trends, uncovering opportunities. He lets us in on some tricks learnt so far in his glittering global career.