Tag: trade secrets

Brands such as Coca Cola are worth hundreds of millions of dollars and rely on secrecy to protect their secret formulae. Rumour has it that only four people know the formula for Coca Cola. It is also alleged that only four people know the secret to the finger licking good taste of Kentucky Fried Chicken. If companies like Coca Cola and Kentucky Fried Chicken can rely on secrecy, is that enough?

Most people have a vague understanding of the various types of intellectual property rights, but few know exactly which rights relate to them and even fewer know how much this will cost. This new series takes readers through the ins and outs of intellectual property rights protection specifically for knowledge-economy businesses.

An Aussie swimming coach sells training secrets to the Chinese and it hits the front pages of the tabloids. Fair enough. But our precious...