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Can you keep a secret? Protecting your intellectual property from pirates

Brands such as Coca Cola are worth hundreds of millions of dollars and rely on secrecy to protect their secret formulae. Rumour has it that only four people know the formula for Coca Cola. It is also alleged that only four people know the secret to the finger licking good taste of Kentucky Fried Chicken. If companies like Coca Cola and Kentucky Fried Chicken can rely on secrecy, is that enough?

How much does it really cost to protect your intellectual property rights?

Most people have a vague understanding of the various types of intellectual property rights, but few know exactly which rights relate to them and even fewer know how much this will cost. This new series takes readers through the ins and outs of intellectual property rights protection specifically for knowledge-economy businesses.

Selling our IP to the Chinese

An Aussie swimming coach sells training secrets to the Chinese and it hits the front pages of the tabloids. Fair enough. But our precious...
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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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