Innovation and globalisation: perfect bedfellows
Globalisation is really about direct international investment. Investment will flow to where the innovators are, so innovation must be focused on global impact.
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Tony Surtees – Enterprise creator
Highly acclaimed marketing expert Tony Surtees prefers to avoid labels. If he had to nominate one for himself, it would be ‘enterprise creator’. His particular ability is to assess changing market places and pick future trends, uncovering opportunities. He lets us in on some tricks learnt so far in his glittering global career.
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Tony Surtees: mind games
Best-selling author and entrepreneur Seth Godin, describes him as “one of the most brilliant marketers on the scene today.” Most Australians know him as the man who built Yahoo!’s Commerce Group. Today, Surtees faces a new challenge: exposing Australians to the Silicon Valley mindset. And sometimes, the truth ain’t too pretty. Australia probably knows you…
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