In today’s connected world, brand advocacy is more vital than ever. Did you know that on average, 32 per cent of advocates recommend ten or more brands a year? It’s true. They do this via Facebook (35 per cent), email (57 per cent) and the good old word of mouth (a whopping 92 per cent!)….
Harvey Norman profits are down by 17%, David Jones sales are down 2.7% and retail brands like Colorado are closing their doors – the future of traditional retail is uncertain while the growth of online shopping (growing 9.3% annually) is taking over. Here’s five ways retail can fight back.
After four years of dominance as the world’s biggest brand, Google has finally been unseated by Apple. The value of the Apple brand has grown an amazing 859% since 2006 helped by the popularity of its iPod and iPhone products, which were released around that time. So what is the secret to the success of the Apple brand and how can we apply it to our own business brands?
With the ease and popularity of electronic marketing on the rise, there has never been a better time to take a new look at direct marketing. But to cut through the overload of promotional material, catalogues, brochures and free samples that we are bombarded with everyday, you need to get a little creative, so here are five steps to keep you on track…
How many times have you heard people say, “I’ll wait for the economy to pick-up” or “I’m getting ready for the next big wave”? If you only had a year to improve your business and get it running like a well-oiled, profit-making machine, would you sit and wait for the optimal external factors to arise?
So you’ve got a great idea for a business, a new product, a fashion label or even the next big craze. It’s all planned out – the business model, name and branding, website, marketing and even the premises. But there is one thing that you’ve left out – your trade mark. Tony Eades explains the necessity to trademark your brand to protect your business.
So you’ve got $5,000 to market your business. What do you spend it on to get the ‘best bang’ for your buck?
Here are the top five marketing activities you should focus on to promote and grow your business with an investment of $5,000 – in order of importance.
Are your sales declining, fewer prospects or more competitors in the marketplace? Maybe it’s time for a business “makeover”.
Tony Eades’ recent article, Is your logo a ‘no-go’?, contained sound advice about the benefits of having a current and well-designed logo. Should you take up Tony’s advice, there are intellectual property issues you need to consider when commissioning a new logo. First, a logo used to differentiate goods or services in the course of trade is…
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