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How to create advertising that compels people to buy

Every business owner in the world knows the expression, "I know half my advertising is wasted, I just don't know which half." For the...

How to become a killer copywriter

Is your writing tired and boring? Are you looking for a killer copywriter? It’s time you discovered the secrets to making good copywriting great. Whether...
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How to expand into New Markets with Elsita Meyer-Brandt [CHEAT SHEET]

Most organisations begin with aspirations to start local, then grow global. But, in reality, very few ever take the big leap into new markets. In this Cheat Sheet, Elsita Meyer-Brandt, Head of Market Expansion and International Marketing for Eventbrite, shares five rules to help organisations, just like yours, expand into new markets.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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