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Bears! Hunters! Salty language! It’s time for another choose-your-own-adventure ad

You might recall the first interactive YouTube ad from Tipp-Ex, you know, the correcting tape that you use if you still bother to hand write. First time round, the Bear and Hunter ads got something like 50 million views on YouTube. The choose-your-own-adventure nature of the ads made them a repeat experience for many. Well, they're back.

Will this ad go viral? Does a bear dance in the woods?

Move over Old Spice. There's a new viral campaign in cyberland that's stealing your chatter. This addictive 'choose your own adventure' inspired advertising campaign for European stationary brand Tipp-Ex takes the viral power of bears on YouTube (think John West) and adds a layer of interactivity (think Burger King's Subservient Chicken).

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