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Four novel ways to use retargeting to grow your business

In case you missed the memo, retargeting is becoming the go-to marketing tactic for savvy growth hackers to amplify their advertising spend. Retargeting lets you serve ads across online advertising networks to people who have previously visited your website. Because these customers have already shown some interest in your product, retargeting is highly effective at increasing conversions on modest budgets. Here are the four key retargeting campaigns you need to get setup for 2013.

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Seven steps to crafting the perfect email, with James Tuckerman [FREE...

We are all bombarded by emails every day. We bombard others with emails. It’s a congested superhighway of e-promises, lead magnets and chit chat out there. So how on Earth are your emails going to stand out? James Tuckerman is a man who knows a thing or ten about online marketing. In this cheat sheet, he shares seven steps to achieve two very clear goals: Opens and click throughs.

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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