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I’m sick of Marketing Secrets (The problem with SME marketing)

I am bombarded daily by email, direct mail and print advertisements that are all promising to reveal the secrets of… well just about everything. ‘Zero budget marketing secrets’; ‘Free media exposure secrets’; ‘Sales secrets for those that hate cold calling’: the list goes on. They’re dragging us all down.
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Five essential things to get right if you want to raise...

So you’ve got a brilliant idea, or maybe you’ve even started building your nascent business, but you think it might help to bring on some extra money. You try to raise the money, but wherever you go it seems there are roadblocks and challenges, and it’s difficult to know where to start. To help tackle this tricky tropic, we interviewed Bryan Vadas. He’s the founder of iPledg (Australia’s leading crowdfunding platform for creative, commercial, charitable and community projects) and Capital Exchange Australia (an education and funding platform for startups).

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New Zealand’s Xero eyes US IPO, further disruption as subscribers increase...

Xero recently held its annual meeting in Wellington, during which the company revealed some interesting details about its future. As has been widely suspected, the...

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